Email - Direct Mail Cost Comparisons (8/07)
Cost comparisons between email and direct mail make many assumptions. Most are wrong. This presentation shows that the lowest cost of outgoing messages delivers the highest cost per response.Multimedia Mail [MailCom Vegas 10/07]
Multimedia Mail: Internet advertising delivered by the Postal Service.Postal Processing of Optical Disks (1/10/07)
Detailed information showing the challenges mail piece designs face in the automated letter mail stream. Many pictures of letter processing equipment and their affect on mail.On-Line - Direct Mail Cost Comparisons (8/07)
On-line advertising is viewed as being functionally superior, more responsive and much less expensive than direct mail. This presentation will change those views, challenging the premise that on-line is the superior delivery channel for advertising.
Limited Access
Limited Access
Limited Access
Postal Issues & Answers
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