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Audi CD Mailing Gets People Behind the Wheel  [DMNews]

June 7, 2004

By Mickey Alam Khan DMNews (pub 6/7/04)

Audi CD (link to article)

Good article from DMNews about Multimedia Mail. This article talks about Audi's interactive video and costs. The goal was to have people sign up for a test drive with 18.5% of recipients registering. 


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