Audi CD Mailing Gets People Behind the Wheel [DMNews]
June 7, 2004
By Mickey Alam Khan DMNews (pub 6/7/04)Audi CD (link to article)
Good article from DMNews about Multimedia Mail. This article talks about Audi's interactive video and costs. The goal was to have people sign up for a test drive with 18.5% of recipients registering.
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