News

6-4-08
The Imperative to Produce Automation Compatible Mail _^[PostCom]
Much of the letter mail stream, designed to DMM specifications, may not be compatible with processing equipment.  It is important for postal customers to ensure that their mail is compatible with processing equipment and not just the DMM.

10-3-08
The Internet Is Our Competitor _{^{[Mailing Systems}}]
Contrary to the conventional wisdom, direct mail is capable of delivering greater functionality, at a lower cost than advertising delivered over the Internet.

8-6-08
Innovation Must Happen _{^{[Mailing Systems]}}
Why is it assumed that content can only be delivered digitally (over the web) or through the physical distribution of ink on paper?

3-13-08
How are Nonmachinable Disc Mailers being Processed?
Backtracking a recent mailing provides the answers.

2-15-08
Postal Proficiency: The Future of the Disc Industry  _^[PostCom]
As digital content (from movies to music) move on-line and disc sales decrease, the disc industry should be looking to direct mail as a growth opportunity for their products.  Discs and mail... direct competitors to on-line advertising.

9-17-07
Mail and disks: a perfect partnership [one-to-one]
The disk and direct mail industries are being shown the door to extinction by the on-line world.  But when combined together, they are able to deliver the same interactive multimedia as on-line advertisers but to a targeted demographic.

4-15-07
The Importance of Interactive Multimedia to Advertisers  [Mail:]
Interactive multimedia (rich media) is forcing the revaluation of traditional advertising mediums.  This article discusses multimedia and the most cost effective delivery system.

7-18-06
Multichannel DM Draws Aces for Wynn Hotel  [DMNews]
Wynn Hotel uses a video enhanced CD (Multimedia Mail) to register an 80% play rate of their disks in a direct mail marketing campaign. Compare to Casino Credit Card article below.

1-5-07
A Contrarian’s View … Let’s Dominate!  [PostCom]
Direct cost comparison between interactive multimedia delivered on line and the In-Mail-Equivalency cost of the same content delivered by the USPS.

8-4-05
Turf Wars and the New Mail at the Postal Service _^[PostCom]
The DVD rental business and issues with processing their DVD mailers.

11-30-05
Turf Wars 11 _^[PostCom]
A continuation of the internal postal conflict over non-machinable mail pieces.

6-15-07
Mail Smarter, Mail To More People, And Mail More Often  [Mail:]
Getting someone else to (willingly) foot the bill for a non-profit's mailing costs.

2-22-07
Combating the Internet [Mailing Sytems]
We have seen the Internet and, for the most part, we like it. We don’t like the disruptions it has caused in the direct mail industry. We don’t like marketers telling us their future is in flas

10-1-06
Automated Mail Stream Under Assault _^[MAIL:]
The automated letter mail stream is under assault by non-machinable disk mailers and postal management.

10-5-04
USPS Marketing... Ethically Challenged? _^[PostCom]
Discuses the use of private customer information by Postal Service management and their sales force.