News

6-4-08
The Imperative to Produce Automation Compatible Mail _^[PostCom]
Much of the letter mail stream, designed to DMM specifications, may not be compatible with processing equipment.  It is important for postal customers to ensure that their mail is compatible with processing equipment and not just the DMM.

4-15-07
The Importance of Interactive Multimedia to Advertisers  [Mail:]
Interactive multimedia (rich media) is forcing the revaluation of traditional advertising mediums.  This article discusses multimedia and the most cost effective delivery system.

3-13-08
How are Nonmachinable Disc Mailers being Processed?
Backtracking a recent mailing provides the answers.

2-15-08
Postal Proficiency: The Future of the Disc Industry  _^[PostCom]
As digital content (from movies to music) move on-line and disc sales decrease, the disc industry should be looking to direct mail as a growth opportunity for their products.  Discs and mail... direct competitors to on-line advertising.

9-17-07
Mail and disks: a perfect partnership [one-to-one]
The disk and direct mail industries are being shown the door to extinction by the on-line world.  But when combined together, they are able to deliver the same interactive multimedia as on-line advertisers but to a targeted demographic.

7-18-06
Multichannel DM Draws Aces for Wynn Hotel  [DMNews]
Wynn Hotel uses a video enhanced CD (Multimedia Mail) to register an 80% play rate of their disks in a direct mail marketing campaign. Compare to Casino Credit Card article below.

1-5-07
A Contrarian’s View … Let’s Dominate!  [PostCom]
Direct cost comparison between interactive multimedia delivered on line and the In-Mail-Equivalency cost of the same content delivered by the USPS.

8-4-05
Turf Wars and the New Mail at the Postal Service _^[PostCom]
The DVD rental business and issues with processing their DVD mailers.

11-30-05
Turf Wars 11 _^[PostCom]
A continuation of the internal postal conflict over non-machinable mail pieces.

6-15-07
Mail Smarter, Mail To More People, And Mail More Often  [Mail:]
Getting someone else to (willingly) foot the bill for a non-profit's mailing costs.

2-22-07
Combating the Internet [Mailing Sytems]
We have seen the Internet and, for the most part, we like it. We don’t like the disruptions it has caused in the direct mail industry. We don’t like marketers telling us their future is in flas

10-1-06
Automated Mail Stream Under Assault _^[MAIL:]
The automated letter mail stream is under assault by non-machinable disk mailers and postal management.

10-5-04
USPS Marketing... Ethically Challenged? _^[PostCom]
Discuses the use of private customer information by Postal Service management and their sales force.

9-19-06
Ghost Number Information -- requirement/use by the Postal Service
Office of Inspector General's Report on complaint filed about the Postal Service utilizing customer data for marketing purposes.

11-14-07
OIG Report  "... potential preferential treatment given to a large... (DVD) mailer" costs MILLIONS of dollars.

Report on the non-machinability of one customer's DVD mailers and associated costs.  The OIG estimates manual processing of this customer's mail will cost postal rate payers $61.5 million over next 2 yrs.